Discount codes

Create promo codes that clients can enter at checkout to get a percentage or fixed-amount discount on their booking.

Creating a discount code

1. Go to Settings → Promotions and find the Discount codes section
2. Click + New code
3. Enter a code name — it will be automatically uppercased (e.g. WELCOME10)
4. Choose Percentage (e.g. 10% off) or Fixed amount (e.g. £5 off)
5. Optionally set a max uses limit — the total number of times the code can be redeemed across all clients. Leave blank for unlimited
6. Optionally set max uses per client — how many times each individual client can redeem the code. Set it to 1 for a one-per-client offer like a first-visit discount
7. If you set a per-client limit, you can tick Limit resets every 12 months — handy for a code like HAPPYBIRTHDAY that each client uses once a year. Leave it off and the limit is for life
8. Optionally tick Apply automatically at checkout so the code applies itself without the client typing anything — then choose who it's for: Everyone, or First-time clients only for a welcome offer (see below)
9. Optionally set valid from and valid until dates to restrict when the code can be used
10. Click Create code

Max uses and max uses per client work independently. A code could be unlimited overall but capped at one use each — or limited to the first 50 redemptions, whoever gets there first.

How clients use a code

At the payment step of booking, clients will see a Have a discount code? link. Clicking it reveals a text field where they can enter their code. Once applied, the discount is shown with the new price before payment.

Discount codes do not apply to membership credit or package session bookings — only to paid bookings.

Applying a code automatically

Tick Apply automatically at checkout when creating or editing a code and clients don't have to type anything — the code applies itself at the payment step and they see “We've applied [CODE] for you” with the saving before they pay.

Then choose the audience. Everyone applies it to every booking (pair it with an expiry date or usage cap so it doesn't run forever). First-time clients only applies it just for someone with no previous booking with you — ideal for a welcome offer. The first-visit check runs again when the booking is confirmed, so the code can't be used twice or by a returning client even if they reach checkout with it showing. If you offer more than one automatic code, the one giving the biggest saving is the one applied.

Applying a code to an existing booking

If a client mentions a code after they've already booked — or you took the booking yourself over the phone — you can apply it for them. Open the appointment, and under the price tap Apply discount code. The dropdown lists only the codes that client can actually use right now (general codes they're eligible for, plus any loyalty reward they've earned), each showing the exact amount it takes off this booking. Pick one and tap Apply; the saving is shown on the appointment and the reduced total is what gets charged.

The code is only counted as used when you mark the appointment complete, so a booking that's cancelled or no-showed never uses up a one-per-client or single-use code. To take it off again before charging, tap Remove code. You can't apply a code to a booking that's already been charged, paid in cash, or has a manual price adjustment — remove the adjustment first.

Managing codes

Each code in the list shows its discount, how many times it has been used, and its usage limit (if set). You can Deactivate a code at any time to stop it being accepted — or Activate it again later. You can also Delete a code permanently (this cannot be undone).

Tips

• Use expiry dates for seasonal promotions (e.g. Black Friday, January offers)
• Set max uses per client to 1 for a "first booking" welcome offer that can't be reused
• For a yearly treat, set max uses per client to 1 and tick Limit resets every 12 months — one code that quietly works year after year
• Deactivate rather than delete so you keep the usage history