You don't need a big budget to get more bookings from ads. A small, tightly-targeted ad that points straight at your MassageHub booking page can bring in clients for a few pounds a day — as long as you set it up carefully.
The three rules that keep it cheap
- Cap your daily budget at £5. Both Google Ads and Facebook/Instagram let you set a daily limit. Start at £5 a day, see what comes in over a couple of weeks, and only raise it if it's working.
- Limit the radius. This is the one most people get wrong. Set your location targeting to a sensible distance around where you work — a few miles for a clinic, a bit wider if you're mobile. If you advertise to a whole city or county, you pay to reach people who'll never travel to you.
- Send the ad straight to your booking page. Point the ad's link at your MassageHub booking page so anyone who clicks can book there and then — not to a homepage where they have to hunt for how to book.
Google or Facebook?
Google Ads reaches people already searching for a massage near them, so it often converts well. Facebook and Instagram ads put you in front of local people who aren't actively searching but might be tempted — good for filling quieter weeks. Many therapists try one first, keep the budget tiny, and add the other once they've found their feet.
Before you start
It's worth setting up conversion tracking so you can see which ads actually lead to bookings — our tracking guide walks you through adding a Google Ads or Meta Pixel ID. And run Review my setup first: there's no point paying for clicks if your booking page or links aren't ready to catch them.
This is general guidance, not financial advice — keep an eye on your spend and pause anything that isn't earning its keep.