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MassageHub vs Ovatu

Ovatu is a booking and scheduling platform aimed at small beauty and wellness businesses. It starts at $25/month (around £20) for a single user, with prices rising per additional staff member. SMS reminders are charged separately at $0.04 per message, on top of the monthly fee.

Feature
MassageHub
Ovatu
Built for massage therapists
Yes
No — general beauty & wellness
SOAP notes
Yes — included on free plan
No
Clinical intake forms
Yes — included on free plan
Yes — paid plan only
Online booking
Yes
Yes
Email reminders
Yes — free plan
Yes
SMS reminders
Yes — included from £24/mo
Add-on at $0.04/message
No-show protection
Yes — from £12/mo
Yes
Smart travel time routing
Yes — from £12/mo
No
Free tier
Yes — permanent free tier
No — 30-day trial only
UK-focused
Yes
Global platform (USD pricing)
Pricing
Free, £12/mo, or £24/mo
~£20/mo + SMS charges

Why therapists switch from Ovatu

MassageHub pricing

Solo Free
Free
Good for getting started.
  • Online booking page
  • Client management
  • SOAP notes
  • Google Calendar sync
  • Online payments
  • Client portal
  • Intake forms
Solo Pro
£12/mo
For a full-time practice.
  • Everything in Free, plus:
  • Email reminders
  • Booking deposits & no-show protection
  • Smart travel time routing
  • Treatment packages
  • Discount codes
  • Full revenue dashboard
  • Marketplace listing
  • SOAP templates
Solo Plus
£24/mo
For therapists who want to do more.
  • Everything in Pro, plus:
  • SMS reminders
  • Gift cards
  • Client memberships
  • Loyalty programme
  • AI-assisted SOAP notes
  • Events

Try MassageHub free

No commission. No marketplace. Just your practice, your clients, your income.

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Work mobile? See why mobile therapists pick MassageHub →

Competitor information is based on publicly available pricing and feature documentation. Verify current details at each provider's website. Last reviewed March 2026.