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MassageHub vs Ovatu

Ovatu is a booking and scheduling platform aimed at small beauty and wellness businesses. It starts at $25/month (around £20) for a single user, with prices rising per additional staff member. SMS reminders are charged separately at $0.04 per message, on top of the monthly fee.

Feature
MassageHub
Ovatu
Built for massage therapists
Yes
No — general beauty & wellness
SOAP notes
Yes — included on free plan
No
Clinical intake forms
Yes — included on free plan
Yes — paid plan only
Online booking
Yes
Yes
Email reminders
Yes — from £12/mo
Yes
SMS reminders
Yes — included from £24/mo
Add-on at $0.04/message
No-show protection
Yes — from £12/mo
Yes
Smart travel time routing
Yes — from £12/mo
No
Free tier
Yes — permanent free tier
No — 30-day trial only
UK-focused
Yes
Global platform (USD pricing)
Pricing
Free, £12/mo, or £24/mo
~£20/mo + SMS charges

Why therapists switch from Ovatu

Built for clinical massage practice

MassageHub is the alternative for UK massage therapists who keep clinical notes — the part general booking and beauty tools leave out.

  • SOAP notes and clinical intake forms on the free plan — not an add-on.
  • Your insurer and professional body typically expect client records to be kept for several years; MassageHub keeps them in one place, exportable any time.
  • Every note and intake response is encrypted at rest — readable only by you.

Need a head start? Free GDPR-ready SOAP & intake templates →

Already using Ovatu? Bring your clients across

Export your client list from Ovatu (or any spreadsheet) and import it into MassageHub in minutes. Drop in or paste the file and MassageHub pulls each client out for you to review — marketing consent and any blocked clients carry across, and UK phone numbers are tidied up automatically. Nothing is saved until you confirm the list.

Read the client import guide →

MassageHub pricing

Solo Free
Free
Good for getting started.
  • Online booking page
  • Client management
  • SOAP notes
  • Google Calendar sync
  • Online payments
  • Client portal
  • Intake forms
Solo Pro
£12/mo
For a full-time practice.
  • Everything in Free, plus:
  • Email reminders
  • Booking deposits & no-show protection
  • Smart travel time routing
  • Discount codes
  • Full revenue dashboard
  • Trusted Therapists listing
  • SOAP templates
Solo Plus
£24/mo
For therapists who want to do more.
  • Everything in Pro, plus:
  • SMS reminders
  • Gift cards
  • Treatment packages
  • Client memberships
  • Loyalty programme
  • AI-assisted SOAP notes
  • Events

Common questions

Does Ovatu have SOAP notes?

No. Ovatu is a general beauty-and-wellness tool with no SOAP notes. MassageHub includes SOAP notes and clinical intake on the free plan.

Is MassageHub better value than Ovatu?

Ovatu starts at around £20/month (USD-priced) and charges extra per SMS. MassageHub starts free, is £12/month for a full-time practice, and includes SMS from £24/month.

Is there a free plan?

Yes. MassageHub has a permanent free plan with SOAP notes and intake forms; Ovatu has only a 30-day trial. Paid tiers are £12/month and £24/month.

Is MassageHub a good Ovatu alternative for UK massage therapists?

Yes. It is built and priced for UK massage therapists who keep clinical notes — SOAP notes and intake on the free plan, encrypted at rest — with smart travel-time routing Ovatu does not offer. Insurers typically expect records kept for several years, stored securely.

Try MassageHub free

No commission. No marketplace. Just your practice, your clients, your income.

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Work mobile? See why mobile therapists pick MassageHub →

Not sure about the no-marketplace model? Why we're not a marketplace →

Competitor information is based on publicly available pricing and feature documentation. Verify current details at each provider's website. Last reviewed June 2026.