MassageHub vs Ovatu

Ovatu is a booking and scheduling platform aimed at small beauty and wellness businesses. It starts at $25/month (around £20) for a single user, with prices rising per additional staff member. SMS reminders are charged separately at $0.04 per message, on top of the monthly fee.

Feature

MassageHub

Ovatu

Built for massage therapists

Yes

No — general beauty & wellness

SOAP notes

Yes — included on free plan

Clinical intake forms

Yes — included on free plan

Yes — paid plan only

Online booking

Yes

Email reminders

Yes — free plan

Yes

SMS reminders

Yes — included from £12/mo

Add-on at $0.04/message

No-show protection

Yes — from £12/mo

Yes

Smart travel time routing

Yes — from £12/mo

Free tier

Yes — up to 20 bookings/month

No — 30-day trial only

UK-focused

Yes

Global platform (USD pricing)

Pricing

Free, £12/mo, or £18/mo

~£20/mo + SMS charges

Why therapists switch from Ovatu

✓Ovatu starts at ~£20/month and charges extra for SMS reminders — MassageHub starts free, with SMS included from £12/mo.
✓Ovatu is priced in USD and built for a global beauty market. MassageHub is built and priced for UK massage therapists specifically.
✓MassageHub includes SOAP notes and clinical documentation — Ovatu has no equivalent.
✓MassageHub includes smart travel time routing for mobile therapists — Ovatu does not.
✓No per-employee pricing — MassageHub is a flat rate for your solo practice.

MassageHub pricing

Solo Free

Free

Good for getting started.

✓Up to 20 bookings/month
✓20 client profiles
✓SOAP notes
✓Google Calendar sync
✓Online booking page
✓Client portal
✓Intake forms

Solo Pro

£12/mo

For a full-time practice.

Everything in Free, plus:
✓Unlimited bookings
✓Unlimited client profiles
✓SMS + email reminders
✓No-show protection
✓Smart travel time routing
✓Google, Apple & Fresha calendar sync
✓AI-assisted SOAP notes

Solo Plus

£18/mo

For therapists who want to do more.

Everything in Pro, plus:
✓Booking deposits
✓Prepaid session packages
✓Memberships
✓Gift cards
✓Discount codes
✓Peak / off-peak pricing
✓Full revenue dashboard
✓Priority support

Try MassageHub free

No commission. No marketplace. Just your practice, your clients, your income.

Start free — no card required

Competitor information is based on publicly available pricing and feature documentation. Verify current details at each provider's website. Last reviewed March 2026.